About DASHNA

The Exclusive Ads & Analytics Platform for Walmart Sellers

Welcome to Dashna, the only platform built exclusively for Walmart sellers by one of the largest Walmart.com agencies.

Our Mission

Our mission is to empower you with  best-in-class technology and actionable insights, enabling you to thrive with the world’s largest retailer.

Where It Started

Our Story

From Vision to Reality: The Journey Behind Dashna’s Success

Dashna by SellCord, formerly known as Metrics, was founded by a team of passionate Walmart experts dedicated to helping sellers achieve their full potential on Walmart.com. What started as a profit and loss (PnL) tool has evolved into a comprehensive platform designed to empower brands' strategies on Walmart.com through integrated data insights.

Our journey began with the recognition that sellers needed a better way to understand and optimize their performance on the rapidly growing Walmart Marketplace. As Walmart experts ourselves, we understood the challenges sellers faced in navigating the complex e-commerce landscape and the importance of data-driven decision making
Over time, we expanded our platform to include a wide range of features designed to support sellers at every stage of their journey on Walmart.com. From optimizing product listings and managing advertising campaigns to analyzing customer behavior and identifying growth opportunities, Dashna has become a one-stop-shop for sellers looking to take their business to the next level.
But our story doesn't end here. As the Walmart Marketplace continues to grow and evolve, we remain committed to staying at the forefront of the industry, providing our clients with the insights and support they need to thrive in an increasingly competitive landscape.

What We Offer

Dashna Analytics

Gain deep insights into your product performance, customer behavior, and market trends. Make data-driven decisions that propel your success.
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Dashna Ads

Simplify your advertising efforts with our powerful ad management tool. Create, manage, and track your Walmart Connect campaigns effortlessly.
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Our Distinct Advantage

What Sets Us Apart

Exclusive Tools and Insights for Walmart Sellers, Tailored to Drive Your Success

Walmart-Centric Solutions

Our platform is specifically designed to meet the unique needs of Walmart sellers and suppliers, ensuring you get the most relevant tools and insights.

Integrated Data from 1P Suppliers & 3P Sellers

Dashna seamlessly combines data from both the Walmart Marketplace and Walmart Connect into one comprehensive solution.

Built by Experts

Dashna is created by a team of experienced Walmart sellers who truly understand your challenges. We've invested our expertise into this platform to help you grow your business on Walmart.

The Heart of Dashna

Our Values

At Dashna, our core values guide everything we do. They reflect our commitment to our clients, our team, and the broader community. Here’s what drives us:

Integrity

Our clients trust us to provide accurate data and insights, and we uphold this trust by delivering reliable and ethical services.

Innovation

We are dedicated to continuous improvement and innovation, constantly refining our platform and services to meet the needs of our clients and the demands of the market.

Collaboration

We understand that success is a team effort. We foster a collaborative environment where our team members and clients work together to achieve common goals. 

Customer-Centricity

Our clients are at the heart of everything we do. We listen to their needs, understand their challenges, and tailor our solutions to help them succeed on Walmart.com.

Accelerate your business growth today!

Unlock Walmart Success—Start Growing Faster with Dashna!

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